Overview: Designed gameday graphics and social media content for the Empire Strykers, a professional soccer team for the MASL (Major Arena Soccer League) sponsored by the City of Fontana. Work spanned matchup graphics for Instagram, a dedicated Strykers Night event graphic, and full photo coverage of both the game and community soccer clinics, shot with a Sony A7R II and A6000. The project combined graphic design and event photography to deliver a cohesive gameday presence across digital platforms.

Problem Statement:

• Static, templated graphics weren't going to create the excitement the brand needed on matchday.

• Needed to execute same-day templated graphics to promote upcoming games.

• Needed to match the branding of the Empire Strykers and represent the City of Fontana as well.

Research & Insights:

• Studied how professional sports organizations frame matchup graphics.

• Event photography also plays a critical role in community sports.

• Researched soccer design aesthetics to get unique results the City hasn’t done before.

Design Process:

• Moodboard Creation: Sharp, bold, dynamic.

• Color Palette: Purple gradient, charcoal black, silvers.

• Typography: Italicized San Serif to replicate sports branding.

Deliverables

• Digital Flyer

• Social Media Campaign

Outcome

• Over 30K+ Impressions on Instagram and Facebook.

• 20+ Community residents attended and had a large presence in the audience.

• Improved brand recognition and engagement.

Visuals

• Digital Flyer

• Social Media Campaign

• Soccer Clinic Photography (Prior event)