Unspiked

Overview: As a concept project, Unspiked explored what a festival brand identity could look like when built entirely around sobriety, a space for people to celebrate their natural highs, without any of the visual language typically associated with alcohol brands.

Problem Statement:

• Many sober individuals want to partake in events but without the alcohol.

• Hard to find something fitting for sober and rehabbing individuals.

• It is hard to market being straight-edge due to it being perceived as not cool.

Research & Insights:

• Vibrant, modern branding.

• Ideally accessible to all demographics.

• Healthy alternative for non-alcohols and those who are curious to partake.

Design Process:

• Moodboard Creation: Inspiration, Product branding, package design references.

• Color Palette: Deep blues, bright orange, red.

• Typography: Nove font used as the main display font in the logotype.

Deliverables

• Drink Cards

• Bus Stop Design

• Brochure

• Menu

• Advertisements

• Stage Design

• iPhone, Laptop design

• Apparel

Outcome

• Well received reception for assignment from colleagues, professors.

Visuals

• Bus Stop Design

• Drink Cards

• Brochure

• Menu

• Advertisements

• Stage Design

• iPhone, Laptop design

• Apparel