Overview: Concept project reimagining Sprite branding into a full marketing campaign ranging from packaging, print and motion graphic.

Problem Statement:

• Brand presence solely relies on itself.

• Beverage campaigns often treat packaging and advertising as separate efforts.

• Repurposing the branding with a modern visual language still recognizable for consumers.

Research & Insights:

• Utilizing movement and real world environments adds depth and brings the campaign to life beyond static design.

• Typography, color, photo selection and manipulation work together to control emotional tone and shape how viewers perceive the brand.

• A happy, vibrant visual tone was the target imagery and color choices were made to reinforce that energy consistently across every format.

Design Process:

• Moodboard Creation: Package design advertisements, bright colors.

• Color Palette: Dark green, yellow, blue.

• Typography: Gala Tri-line to establish a new mood and vision.

Deliverables

• Marketing Posters

• Motion Graphic

Outcome

• Over 1K

Visuals

• Marketing Posters

• Motion Graphic