Giants Rebrand
Overview: A concept rebrand honoring the shared legacy of the Giants name across both baseball and football, predating the franchise's 1958 move to San Francisco. The San Francisco Giants have worn New York throwback uniforms only a handful of times in recent decades this project sought to restore and modernize that original identity for a contemporary audience.
Problem Statement:
Brand identity and cultural history left behind as well.
Shared legacy between the baseball and football franchises was forgotten.
San Francisco Giants override the New York Giants history.
Research & Insights:
Studied contemporary sports rebrands that connected the heritage.
Dug into historical visual archives absent from branding and fan’s awareness.
Balanced historical context with visual communication from the inception until now.
Design Process:
Moodboard Creation: Visual archives, modern sports design.
Color Palette: Orange, Black, Cream.
Typography: Custom unnamed font from 1936 New York Giants jersey.
Deliverables
Jerseys
Hat
Environmental Design
Trading Card
Poster
Mascot
Social Media
Outcome
Showcased work as Senior Capstone within Ronald H. Silverman Fine Arts Gallery at Cal State LA.
Visuals
Jerseys
Hat
Environmental Design
Trading Card
Poster
Mascot
Social Media
