Overview: Lead With Legacy is a community-driven initiative focused on creating lasting impact for future generations in Fontana. The work began with logo development — exploring multiple directions to capture both the mission's forward-looking tone and its civic roots. Separately, initial sketches were created for a corporate office wall mural translating the Fontana Experience Brand Guide into large-scale visuals designed to reflect the city's identity and energize the workspace.

Problem Statement:

• Lead With Legacy required a logo and visual identity that could represent a long-term civic initiative.

• Corporate office wall mural needed to translate the Fontana Experience Brand Guide into an environment-scale visual.

• Sketching compositions that translated those brand values into spatial storytelling.

Research & Insights:

• Heavy emphasis on cultural and visual identity.

• Stakeholders were seeking motivational and modern aesthetic.

• Should visually communicate what the Community Services Department entails.

Design Process:

• Moodboard Creation: Multiple logo directions were sketched and presented for Lead With Legacy.

• Color Palette: New implemented Fontana Experience Brand kit and City of Fontana’s brand colors.

• Typography: Proxima Nova, geometric san-serif.

Deliverables

• Logos

• 6+ Wall Mural sketches

Outcome

• TBD

Visuals

• Initial Logo Sketch

• Logos

• Wall Murals