Fowl Mouth

Overview: Restaurant brand identity catered to those who appreciate edgy language and love Hot Chicken.

Problem Statement:

• Establishing a recognizable identity among existing brands within a competitive fast-casual chicken industry.

• Building a lasting impression and cohesive visual that represent Fowl Mouth.

Research & Insights:

• Explored visual trends in contemporary restaurant branding, fast-casual dining, and specialty chicken concepts.

• Studied bold typography and minimalistic designs within the restaurant industry as well as sharp and memorable taglines.

• Emphasized visual storytelling keeping the theme consistent throughout the brand.

Design Process:

• Brand Direction: Developed a high-energy identity centered on hot chicken and playful wordplay. Made sketches initially before conceptualizing all the deliverables.

• Moodboard Creation: Model Photography, Minimalistic color palettes, Logotypes.

• Color Palette: White & Red

• Typography: Custom hand-drawn San Serif

Deliverables

• Logotype, Brand Icon, Brand Illustration

• Poster Mockup

• Model Photography

• Food Packaging

• Stickers

• Model Photography

• Widow Signage Mockup

• Food Mockup

• Business Cards

• Phone App

• Restaurant Signage

• Menu

• Instagram Post Mockup

• Phone App Notification Mockup

• Motion Graphic/Mini Commercial