Overview: A series of sports Instagram posts centered on cultural references and visual storytelling. Each piece translates an athlete or moment into a designed composition spanning basketball, football, baseball, and beyond.

Challenge:

• Making the next design look better than the next.

• Being able to have a new favorite each time.

• Displaying range and ideas within a compilation of work.

Research & Insights:

• Studied the culture and visual connection between each design.

• Sought references whether media, music or geographically related.

• Showcasing my skillset using player treatment.

Design Process:

• Moodboard Creation: Visual references, stock images, sketch layout and composition and modern sports design.

• Color Palette: Various

• Typography: Various

Deliverables

• Instagram Posts

Outcome

• Reached 1K views on personal Instagram page.

Visuals

• Instagram Posts